Special Events

Special events and activities enhance our community by energizing public spaces. From cultural festivals and art installations to music concerts and local markets, events bring people together and celebrate diversity in our community. For event promoters we have a variety of resources to help you bring amazing events to the City.

City of Reno’s 4th of July Parade

In 2026, the United States marks a historic milestone: 250 years of independence. The City of Reno will commemorate this once-in-a-generation anniversary with a signature downtown parade celebration bringing together residents, families, visitors, veterans, civic leaders, and businesses for a patriotic event honoring America’s past, present, and future. 

The America 250 Parade Celebration will feature a high-visibility downtown parade procession, bands, community floats, military and veterans tributes, cultural performances, and family-friendly festivities. This event offers exceptional brand exposure while aligning your organization with civic pride and national celebration. 

Vendor Applications are now available to be completed online. 

Sign up to volunteer to help support the parade on July 4th.

We are also welcoming sponsors to support the “The 4th on Fourth Parade” at multiple levels. Please review the sponsorship package and for additional information or to sign up contact Landon Miller, Fund Development Manager, City of Reno, millerl@reno.gov, 775-842-8173.  

A vendor fair at the J Resort properties will also be available. Please check back here for the form by 5/15/26 to learn more and apply.  

District Activation Pilot Program

Applications open through March 9, 2026 - District Activation Pilot Program Application

The District Activation Pilot Program supports new, recurring events that bring energy, creativity, and connection to Reno's districts. Building on the success of the Reno Redevelopment Agency's initial Downtown Plaza Activations, this expanded program invites event promoters to pilot inclusive, high-quality programming in the Brewery District, Riverwalk District, and Midtown District. The goal of this program is to strengthen neighborhood identity, support local businesses, and create memorable experiences for residents and visitors alike.

Through funding and hands-on collaboration, the Reno Redevelopment Agency is investing in district placemaking that reflects Reno's creative spirit and encourages consistent, community-driven use of public space. 

Program Highlights

• Funding support for new, free, and publicly accessible events
• Priority for recurring or multi-date activations (weekly, monthly, or quarterly)
• Eligible locations in the Brewery, Riverwalk, or Midtown Districts
• Awards typically range from $1,000-$10,000, with up to $20,000 per activation
• An activation window from June 2026 through June 2027

Together, these activations will help animate Reno's districts with concerts, markets, art experiences, and neighborhood gatherings - building vibrant places where community life can thrive. 

Applications open through March 9, 2026 - District Activation Pilot Program Application

Important Forms and Links

• Neighborhood Notification
• BELIEVE Sculpture Lighting/Special Event FAQ Sheet 
• Insurance Requirements for Special Events
• Facility Reservation Form - Contact the Reno Parks and Recreation office at 775-657-4654 to reserve your park prior to submitting your application

Submit Your Event to the City of Reno's Event Calendar

Are you hosting an event in Reno? If so, you may be eligible to have it featured on the City’s Events Calendar. This is a great way to share your event with the community and highlight what’s happening around town. To qualify for inclusion, your event must meet the following criteria:

• Takes place on public property
• Is open to the public
• Has received sponsorship from the City of Reno

If your event meets all of the above, submit your details and help us promote all the exciting things happening in the heart of Reno!

Special Event Frequently Asked Questions