Transforming vacant and underutilized spaces
into vibrant community gathering places.

Placemaking and Events

At the heart of our vision is the transformation of Downtown Reno into a vibrant, dynamic hub that not only reinvigorates vacant and underutilized spaces but also enriches the lives of our local community and visitors alike.

We envision a Downtown Reno where creativity and innovation converge, breathing new life into every corner of our urban landscape.

By activating downtown Reno with a diverse range of events, from cultural showcases to interactive art installations, we cultivate a dynamic, inclusive urban environment that fuels economic growth, enhances cultural identity, and solidifies Reno's position as a vibrant, forward-thinking city that beckons all to participate and thrive.

Special Event Resources

Special events play a pivotal role in fostering a vibrant and dynamic cityscape that captivates both residents and visitors. These activations serve as catalysts for community engagement, injecting life and energy into public spaces. By offering a diverse array of events, cities can cultivate a sense of shared identity and belonging within their communities. From cultural festivals and art installations to music concerts and local markets, these gatherings create opportunities for people to come together, celebrate diversity, and forge connections. To further support and inspire the promoter community in orchestrating such transformative events, the following resources have been curated. These tools aim to empower event organizers, enhancing their ability to turn public spaces into lively hubs of communal activity, thus contributing to the overall vibrancy and allure of the city.

Priority Spaces

In today's dynamic urban landscape, the revitalization of our downtown parks and plazas has become an essential endeavor. As we seek to breathe new life into these communal spaces, our priority lays in the inspiration of fresh events and forging connections with innovative promoters. From vibrant community book fairs and captivating immersive art installations to bustling artisan markets and electrifying concerts, our mission is to infuse these urban spaces with an exciting array of experiences that will not only enrich our communities but also catalyze the transformation of our downtown.

District Activation Pilot Program

Applications open through March 9, 2026

District Activation Pilot Program Application

The District Activation Pilot Program supports new, recurring events that bring energy, creativity, and connection to Reno's districts. Building on the success of the Reno Redevelopment Agency's initial Downtown Plaza Activations, this expanded program invites event promoters to pilot inclusive, high-quality programming in the Brewery District, Riverwalk District, and Midtown District. The goal of this program is to strengthen neighborhood identity, support local businesses, and create memorable experiences for residents and visitors alike.

Through funding and hands-on collaboration, the Reno Redevelopment Agency is investing in district placemaking that reflects Reno's creative spirit and encourages consistent, community-driven use of public space. 

Program Highlights

• Funding support for new, free, and publicly accessible events
• Priority for recurring or multi-date activations (weekly, monthly, or quarterly)
• Eligible locations in the Brewery, Riverwalk, or Midtown Districts
• Awards typically range from $1,000-$10,000, with up to $20,000 per activation
• An activation window from June 2026 through June 2027

Together, these activations will help animate Reno's districts with concerts, markets, art experiences, and neighborhood gatherings - building vibrant places where community life can thrive. 

District Activation Pilot Program Application