Communications director to speak on City of Reno's marketing efforts
Luncheon topic: "Using Innovative Citizen-Focused Communications Strategies to Enhance Community Outreach"
On Tuesday, September 16, the Reno-Tahoe Chapter of the American Marketing Association presents Deanna Gescheider as the luncheon speaker.
Deanna, Director of Communications and Community Engagement at the City of Reno, uses her 25+ years of marketing experience she garnered in both the public and private sector to make the City of Reno’s communications and community outreach one of the most innovative and citizen-focused efforts in the nation.
The luncheon presentation will revolve around the integrated marketing approach to the City of Reno’s communications outreach, specifically the #ThinkReno campaign. The campaign was designed to provide a more convenient way for citizens to share ideas with the City. To date, hundreds have shared their ideas and made a difference in Reno.
Deanna leads a talented team in accomplishing proactive communications programs that help create awareness, and educate residents and visitors about City services, events, programs and initiatives. The Office of Communications and Community Engagement (OCCE) also supports other internal departments as an in-house full-service, collaborative communications agency.
Deanna was formerly the Regional Vice President of Sales and Marketing for JMA Ventures, LLC, a full service real estate investment firm with more than $500 million in existing projects, including holdings such as Alpine Meadows and Homewood Mountain Resorts. In conjunction with the team there, Deanna oversaw the re-branding of Alpine Meadows that led to one of the highest revenue-producing seasons in the history of the ski resort.
Prior to that, Deanna was the Executive Director of Marketing for seven years for the Reno-Sparks Convention & Visitors Authority. She and the team there developed and executed an extensive and successful re-branding campaign for Reno-Tahoe to redirect public perception from a gaming destination to an indoor and outdoor adventure Mecca: America’s Adventure Place.
The speaker session will be held during the AMA Luncheon on Tuesday, September 16 at the Atlantis Hotel-Casino at 3601 S. Virginia St. in Reno. Tickets are $20-$40 and are available on the AMA web site at renotahoeama.com. Networking begins at 11:30 a.m.; lunch and presentation at noon.